Juho Tunkelo

Words have been the backbone of my life’s work. For decades, I’ve lived at the crossroads of persuasion and storytelling—crafting copy that sells, yes, but more importantly, writing that connects, heals, and gives people the courage to trust their own voice.

I’ve built a career as one of Finland’s most recognized direct response copywriters, helping entrepreneurs and businesses turn ideas into movements. But beneath the headlines, my relationship with writing has always been deeper than commerce. Writing has been my way of navigating life’s big transitions, wrestling with questions of meaning, and staying tethered to my own sense of integrity and freedom.

I wasn’t always comfortable sharing the raw side of my story. For years, I hid behind polished campaigns and perfect sentences. But journaling cracked that open. On the page, I found a place where the critic couldn’t follow—a place to let truth spill out unfiltered. That’s also why I’ve come to appreciate tools like ILYS: they make it possible to bypass the perfectionism and tap into the living pulse beneath the words.

Beyond my work, I’m a father, a traveler, and an explorer of both the inner and outer worlds. You might find me deep in Vedic astrology charts, testing out health supplements, or sitting at a café in Porto or Florence, notebook in hand, chasing down a thought that refuses to leave me alone.

At this stage of my life, writing is less about polishing sentences and more about shaping myself—about creating a body of work that outlives me. If my words can offer clarity, courage, or even a moment of recognition to someone else, then I’m exactly where I need to be.

Visit me at JuhoTunkelo.com.