Michael Gurevich

— Maha Raja Popeye-Ji
I love making ILYS, a writing experience designed to unlock self-expression, quiet the inner critic, and help people connect with their deepest truths. The seed of ILYS was germinated during my search for meaning in a time of deep existential questioning. It is a product of my journey through creativity, self-discovery, and a commitment to helping others heal and thrive through their expression.
My life has been shaped by a sense of curiosity and adventure, both inward and outward. I have spent years immersed in cultures across the globe, kiteboarding in exotic locations, building my overland adventure van, and even participating in two winning Guinness Book of World Records attempts. These experiences have taught me that flow states, those moments of effortless focus, are among the most powerful and transformative experiences of I’ve ever had. I am simply drawn to the profound impact of being fully present in the moment whenever possible.
At its heart, ILYS is more than just a writing tool. It is a space for personal growth, healing, and unfiltered self-expression. Witnessing how it has transformed lives by helping people let go of judgment, embrace vulnerability, and rediscover their authentic creative voice is what inspires me to keep building and refining it.
For me, ILYS is an extension of everything I value: adventure, exploration, creativity, and the joy of connecting with others through our shared humanity and need to create.