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Michael Gurevich

Michael Gurevich
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“I Yam What I Yam and That’s All What I Yam.”
— Maha Raja Popeye-Ji

I love making ILYS, a writing experience designed to unlock self-expression, quiet the inner critic, and help people connect with their deepest truths. The seed of ILYS was germinated during my search for meaning in a time of deep existential questioning. It is a product of my journey through creativity, self-discovery, and a commitment to helping others heal and thrive through their expression.

My life has been shaped by a sense of curiosity and adventure, both inward and outward. I have spent years immersed in cultures across the globe, kiteboarding in exotic locations, building my overland adventure van, and even participating in two winning Guinness Book of World Records attempts. These experiences have taught me that flow states, those moments of effortless focus, are among the most powerful and transformative experiences of I’ve ever had. I am simply drawn to the profound impact of being fully present in the moment whenever possible.

At its heart, ILYS is more than just a writing tool. It is a space for personal growth, healing, and unfiltered self-expression. Witnessing how it has transformed lives by helping people let go of judgment, embrace vulnerability, and rediscover their authentic creative voice is what inspires me to keep building and refining it.

For me, ILYS is an extension of everything I value: adventure, exploration, creativity, and the joy of connecting with others through our shared humanity and need to create.

Maslow Would’ve Loved ILYS
Michael Gurevich
Abraham Maslow believed creativity and self-expression were essential to becoming fully human. ILYS offers a writing experience designed to help you get there — one word at a time.
Jung Loves ILYS? A Depth Psychologist's Dream Writing Tool
Michael Gurevich
Carl Jung believed creativity, play, and inner expression were essential to becoming our true selves. ILYS makes that process possible with a writing experience that silences your inner critic — and Jung would have loved it.
Flow State, Found: Why Csikszentmihalyi Would Love ILYS
Michael Gurevich
Mihaly Csikszentmihalyi identified the flow state as the secret to peak experience and creativity. ILYS is designed to help you enter it — one letter at a time.
Unlocking the Shackles of Self-Criticism Through Creative Expression
Michael Gurevich
Explore a simple and powerful practice to quiet your inner critic, embrace creative freedom, and unlock authentic self-expression through mindful writing with paper and pen.
Modern Decision Making
Michael Gurevich
Learn how to make seemingly impossible decisions by blending Benjamin Franklin’s decision-making method with Expressive Writing and AI assistance for an easier and more powerful experience.